Refreshed Goodwill Brand Kicks Off 49th Year of Service in Upstate and Midlands

May 13, 2022

Each May, Goodwill Industries of Upstate/Midlands South Carolina celebrates another year of providing vital career services and opportunities for South Carolinians. The first full week of May — recognized as “Goodwill Week” — is a time to reflect on Goodwill’s long history and mission of helping people become independent through education and career services.

As part of Goodwill Week 2022, the organization launched a new brand campaign, visual identity and website designed to capture Goodwill’s expansive energy and commitment to spreading “goodwill to all.” Highly useful and vibrant, the website offers new avenues of assistance and information to many kinds of site visitors.

Goodwill’s growth and transformation aren’t just cosmetic. “Goodwill to all" captures the organization’s spirit as well as the connection among donors, shoppers and job seekers every day. A donor’s act of goodwill powers the organization’s ability to extend goodwill. Not only in 40+ thriving retail stores, but through career services in 30+ Job Connection sites that help more than 10,000 South Carolinians of all ages and abilities each year, and into dozens of programs that assist veterans, seniors, youth and families, returning citizens, and others. 

Engaging with Goodwill fuels a powerful cycle. Whether you donate, shop or seek services, you are part of delivering more goodwill to all.