Starting at $18.99, Wellsley Farms American Vodka is crafted with the finest-quality U.S. corn and six-times distilled, according to BJ’s. It’s meant to be a traffic builder. Powered By Powered by BJ's Wholesale Brand. Bring home high-quality Wellsley Farms hummus for less today. “By getting very high-quality wines and types of grapes, etc., they bring customers into the store who then say, ‘Ah, Kirkland brand or Aldi’s brands,’ and buy the other [own-brand] products. For both Wellsley Farms and Berkley Jensen, the new design systems created are consistent enough to provide impactful identities on shelf and flexible enough to speak to individual product features and benefits, as well as to specific consumer targets.”. "BJ's provides the highest quality, value and assortment through the Berkley Jensen and Wellsley Farms brands," says Scott Williams, vice president of own brands … For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy. Cart. For 2018, the category accounted for dollar sales of $34.2 billion across all retail outlets and $7.4 billion in the mass, club, dollar and military retail channel, according to the Private Label Manufacturers Association’s 2019 PLMA Yearbook. In North Carolina and Virginia, delivery is offered only for beer and wine. You may unsubscribe from these communications at any time. Home; Fresh & Refrigerated Food; Bakery. So it’s a very successful way to get customers.”, /sites/all/themes/penton_subtheme_supermarketnews/images/logos/footer.png. Wellsley Farms spirits collection expands exclusive-brand alcohol selection, Center store during COVID: 16 trends from 2020, Sprouts to spotlight emerging functional beverage brands, Retailers deploy varied strategies for multicultural merchandising, Albertsons debuts flash-frozen skillet meals, © 2020 Informa USA, Inc., All rights reserved, Walmart blasts DOJ lawsuit over opioid prescriptions, Kroger gears up to administer COVID-19 vaccines, Giant Food to highlight minority-owned suppliers on shelves, Podcast: Hy-Vee’s Mike Agostino says transparency key to new PBM, ShopRite pharmacies to provide COVID-19 vaccines, FDA warns Whole Foods over products with undeclared food allergens, Stater Bros. extends $2 hourly wage bonus into January, 10 top trends in the supermarket meat aisle in 2020, Hy-Vee to turn spotlight on local vendors, BJ’s Wholesale Club expands delivery of alcohol, For private label wines, a very good year, same-day delivery of beer, wine and/or spirits, Allowed HTML tags:

. The wines start at $6.99 a bottle, and all cost less than $10. BJ's Wholesale Club has launched two websites dedicated to showcasing the value, quality and assortment of its two exclusive brands, Berkley Jensen and Wellsley Farms.According to company officials, this is the first time the membership club has created dedicated ecommerce sites for its exclusive brands. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Web page addresses and e-mail addresses turn into links automatically. BJ’s Wholesale Club has partnered with CBX to revamp its private label packaging. BJ's Wholesale Club announced a premium spirits collection from the retailer's exclusive brand, Wellsley Farms® on Tuesday, Dec. 3, 2019. CBX included information about the sourcing and certification on the Wellsley Farms product packaging, and the manufacturing and features benefits of the Berkley Jensen products. Instead of having ten different brands, BJ’s consolidated all of its food products into the Wellsley Farms brand, and its non-food products into the Berkley Jensen brand, Modugno explained. BJ's now offers both spirits and wine under its expanding Wellsley Farms private brand. Brian Sharoff, president of PLMA, said private-label wine has been a key customer draw for many retailers as they build up their roster of own-brand products. Shop Wellsley Farms dips at BJ's Wholesale Club, and discover premium offerings from name brands at an incredible price. My Account. In March, the Westborough, Mass.-based warehouse club chain launched Wellsley Farms wines, from wine-making regions around the world. BJ's—the eastern equivalent of Sam's or Costco—just debuted its own line of wine within its private Wellsley Farms brand. NATICK, Mass., February 23, 2007 - BJ's Wholesale Club, Inc. confirmed today that results from two outside laboratories reveal that all Wellsley Farms brand fresh mushrooms tested negative for E. coli. For example, the cookware packaging emphasizes its German-engineered, triple-ply construction of stainless-steel; the seafood packaging stresses that it is responsibly–sourced and of premium quality. Chief Packaging Officer is owned by Esko, Brand Solutions. 0. The redesign project changed more than 800 SKUS at 208 BJ’s Wholesale Clubs across the East Coast. A medium-bodied, four-year-aged whisky, Wellsley Farms Irish Whiskey features subtle hints of chocolate-covered toffee and starts at $27.99. Your email address will not be published. Packaging Workflow Management: What is Artwork Management and Why is it Important? “BJ’s is proud to launch our exclusive Wellsley Farms … Esko, Brand Solutions needs the contact information you provide to us to contact you about our products and services. © 2019 Esko-Graphics bvba. CBX also redesigned pallet skirts, shippers, ads, promotional videos, brochures and other POS materials as part of the project. Following its introduction of own-brand wines earlier this year, BJ’s Wholesale Club has rolled out a line of premium liquor under its Wellsley Farms label. I was excited to read a few new announcements BJ’s … Bring home high-quality Wellsley Farms frozen appetizers for less today. Cart. 1997-2020 BJ's Wholesale Club, Inc. Privacy Policy; Careers; Company Background; Community Relations; Press Room; Terms of Use CBX updated the private label packaging with new photography, logos, fonts and other design elements. The membership warehouse club operates … They also highlighted the local sourcing of the products, such as “Wellsley Farms Whole-Bean Coffee from Papua New Guinea.”. Todd Maute, a partner and private label branding specialist at CBX, said: “BJ’s Wholesale Club is at the forefront in terms of commitment to the quality of its own brands products, and they needed to design the brands strategically to more effectively communicate this reality. Growth was even sharper in the mass retail channel, with private-brand wine up 59.9% in dollar sales to $86.5 million and 60.9% in unit sales to 14.2 million. Wellsley Farms (BJ’s Wholesale Club) Store brands include organic milk that has been privately labeled by grocery chains. 0. BJ's members can find the new spirits, which include vodka, Canadian Whisky and Irish Whiskey, in select BJ’s … Wellsley Farms organic peas are frozen and ready to serve for any occasion. Powered By Powered by BJ's Wholesale Brand. Wellsley Farms: BJ's upscale, private-label line of fresh foods, which includes a full selection of dairy products, produce, juices, and fresh heat-and-eat meals Other brands [ edit ] Additionally, BJ's carries many organic and natural food brands … Powered by BJ’s Wholesale Brand Membership BJ's Stocked Select My Club Coupons. Alcoholic beverages continue to be a sales driver in private label. Lines and paragraphs break automatically. Wellsley Farms … “You have companies like Costco, Aldi and Trader Joe’s using wine with their own brands as a way to get customers into their stores. Required fields are marked *. For all retail outlets, the segment saw 39.5% dollar growth (to $133.6 million) and 44.3% unit growth (to 21.2 million) last year, PLMA reported, citing Nielsen data. For both Wellsley Farms … Supermarket News is part of the Informa Connect Division of Informa PLC. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Related: BJ’s Wholesale Club expands delivery of alcohol. Overall, BJ’s operates 219 warehouse clubs and 144 BJ’s Gas stations in 17 states. In mid-October, BJ’s expanded Instacart same-day delivery of beer, wine and/or spirits to Florida, Ohio, North Carolina and Virginia, which joined locations in Massachusetts and Connecticut providing delivery of alcoholic beverages. "This is even more apparent with the introduction of their Wellsley Farms line, making BJ's the first major retailer to shift the most own brands coffee varieties to Fair Trade Certified™." The liquor is available at clubs in states where BJ’s is permitted to sell alcohol. http://www.packagingstrategies.com/articles/88311-cbx-revamps-own-brands-identities-at-bjs-wholesale-club, Carlsberg Beer’s Visual Packaging Takes a ‘Hop’ Forward, Newly Merged Plastic Box Packaging Company Aims to Keep Jobs in North America, Sun Basket debuts recyclable/compostable packaging, House Votes against Country-of-origin Food Packaging Labels, Smart Packaging Solutions: A Newly-Patented Bio-reactive Label Aims To End Food Waste, Why Brands Need to Invest in Automated Artwork. To leave feedback about the site, … Wellsley Farms Canadian Whisky, described as a “deliciously mellow spirit,” is aged in oak casks for eight years and starts at a price of $20.99. Order online now. Powered by BJ’s Wholesale Brand Membership BJ's Stocked Select My Club Coupons. About Wellsley Farms Appetizers Shop Wellsley Farms appetizers at BJ's Wholesale Club, and discover premium offerings from name brands at an incredible price. If you have been following the blog you know I love BJ’s brand Wellsley farms. Dive Brief: BJ’s Wholesale Club on Tuesday announced new websites dedicated to two of its private consumer product labels, Berkley Jensen and Wellsley Farms.This is the first time the … According to Kris Modugno, assistant vice president of own brands for BJ’s Wholesale Club, the project streamlined the BJ’s brand portfolio. BJ’s said Tuesday that the Wellsley Farms spirits include vodka, Canadian whisky and Irish whiskey, all in 1.75-liter bottles for less than $30 (pricing varies by state). Shop wellsley farms at BJ's Wholesale Club, and discover premium offerings from name brands at an incredible price. Craft a delicious sandwich or party tray with Wellsley Farms White Meat Chicken Salad. Adobe Creative Types and Their Supporting Packaging…, Branding and Packaging: 6 Companies Who Changed the Game, Millennial Packaging: 7 Tips for Creating Engaging…, Cup Noodles’ Packaging Material: Now Sustainable,…. BJ’s Wholesale Club, Westborough, Mass., launched a premium spirits collection from the retailer’s exclusive brand, Wellsley Farms. Following its introduction of own-brand wines earlier this year, BJ’s Wholesale Club has rolled out a line of premium liquor under its Wellsley Farms label. Varieties include prosecco (Italy), sauvignon blanc (New Zealand), cabernet sauvignon (California), malbec (Argentina) and pinot grigio (Italy). Subscribe to receive the latest trends and updates from Chief Packaging Officer. 1997-2020 BJ's Wholesale Club, Inc. Privacy Policy; Careers; Company Background; Community Relations; Press Room; Terms of Use For the Wellsley Farms products, the designers emphasized fresh and high-quality properties of the food. Shop Wellsley Farms Sirloin and Beef Patties from BJs WholeSale Club which is ready-to-cook premium patties for any family events or a special occasion. BJ's members in select states also can have the new Wellsley Farms premium spirits delivered to their doorstep. “BJ’s is proud to launch our exclusive Wellsley Farms premium spirits to offer our members even more value,” Bonnie Volpe, vice president, grocery and sundries at BJ’s, said in a statement. Private-label wine, in particular, has been a catalyst and remains one of the fastest-growing categories. Williams and his team are closely involved with international and U.S. sourcing efforts for the retailer’s Private Brands — Berkley Jensen and Wellsley Farms. Bring home high-quality wellsley farms for less today. It comes ready-to-serve for your convenience. It's a constant thorn in our side on getting home, winding down, having a … Members in some states also can get Wellsley Farms spirits and wines delivered. 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